Battle Of The New Concealers - Huda, Cover FX & Jouer



There have been a bunch of new concealer launches recently. I'm on a permanent mission to find the best concealer that covers my dark circles. To date my favourite is the Tarte Shape Tape which has set the bar. I've been testing these new concealers and I'm ready report back.


For reference my dark circles are the biggest issue that I want to conceal. For spots and blemishes I find any old concealer works fine. So I'll be reporting how well these cover my dark circles.

Huda Beauty Over Achiever Concealer | £23

I love the Huda Beauty foundation and Easy Bake powder so I was excited to hear she was launching a concealer. I brought it straight away. Instead of a regular doe foot applicator this has a metal tip that you squeeze the product out of. I quite like it, it feels really cooling under the eyes. The consistency of the concealer is kind of thick and it does take some blending with a brush, but it is super easy with a damp sponge. When blending this doesn't move on the skin so you have to use a pressing motion rather than a rubbing one. This isn't necessarily a bad thing just something to be aware of. The coverage is very full and it does a really good job at hiding my dark circles with one layer. This dries down to a natural matte finish, I don't like to set this with a powder because it can look a little dry under the eyes. But even without setting I don't find this creases and moves around. I have the shade Sugar Biscuit which is a shade lighter than my skin tone so it does have a slight highlighting effect, I wouldn't say this is illuminating though which I would prefer. I do really like this concealer, it does have good coverage and there's nothing really negative I don't like just that it isn't really illuminating.

Cover FX Power Play Concealer | £21

I was super intrigued by the claims of this. It promises to be crease proof, transfer proof, while having full coverage in a light weight formula. And the formula is very light weight. It has a really thin consistency that is so easy to blend. It has a satin matte finish and I don't find it drying under the eyes, even when set with a powder. It wears well without overly creasing on me to. The coverage isn't that full though, I'd actually say it's more medium. It's not as full as the Huda one or the Shape Tape so I don''t find myself reaching for this. It has a strange doe foot applicator to. It's really big with a round ball on the end. It does apply the product well I just don't see the point in it. I do like this concealer but because the coverage isn't as full as I'd like I don't reach for it.

Jouer Essential High Coverage Concealer | £17

I've saved the best until last! This is the closet concealer I've found to my holy grail Tarte Shape Tape, in terms of coverage and finish! The consistency it is very similar to, it's creamy and easy to blend but this doesn't compromise the coverage. Which is so full. It really covers my dark circles (which are pretty bad) but in a natural, flawless way. It wears really well on me to. It doesn't dry out or crack and the creasing is very minimal. It has a large doe foot applicator which fits perfectly under the eyes. I don't have a bad thing to say about it. I'm so happy I've found something similar to Shape Tape that's easier to get in the UK and it's slightly cheaper too!

I think it's pretty obvious that Jouer concealer is the clear winner for me. That being said I don't dislike the others they just don't quite tick all the boxes for me.

Have you tried any of these? What are your thoughts?

Until next time...

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